ideal clients

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Vancouver Workshop

 

How to Get More Referrals - A Four Step Strategy to Help You Get More and Better Referrals

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Networking Introduction Strategies -- Should You Focus on Pain Or Gain?

I often coach clients on creating compelling networking introductions. Frequently the debate is, "which is better: focusing on the pain or loss (as one of my clients phrased it "backing up the hearse") or instead, should you focus on the prospect's aspirations or gains?" Which works best?
 
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Powerful Testimonials -- The Key to Generating More Referrals

Would you like to generate more referrals for BOTH someone else and yourself? 
 
Well, a very effective strategy is to start giving more testimonials. Yes, it's surprising how something so simple and easy can have such an enormous impact on referrals. 
 
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Marketing Lessons -- The Importance of Defining Your Niche or Target Customer Narrowly Enough

It was the last stop for gas until we reached the Oregon coast - we were in the small town of Philomath, population of 4100. As I was pumping gas, I looked across the street and the sign "Fitness Over 50" made me smile. Now there's someone who knows how to define a niche! 
 

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Finding Your Niche -- Five Factors That Determine Your Ideal Target Market

If you find you have trouble getting enough referrals (or clients), you may want to go back to the basics. Have you ever properly defined your target niche? If so, maybe you've been watering it down, and it's time to review whom you're targeting with your marketing efforts.

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Finding Your Niche -- Discover And Communicate What Makes You Unique And Stand Out from the Crowd

By now most of you have heard about the importance of answering the WIIFM  (what's in it for me?) question in your marketing. After all, the first Law of Marketing is to attract attention and there's nothing better than addressing the needs and interests of prospects - their WIIFM. 
 
But how many of you know about the Law of Uniqueness?