Blog

Many small business owners tell me they just don't have enough time for marketing.  Often with all the demands of a business it can feel like you're being pushed & pulled between a long list of things to do. You barely have enough time to take care of your current clients and complete the ever growing list of things to do that often marketing goes by the wayside.  This is a
Are you frustrated with the testimonials you've been getting. Are they too infrequent or do they just not sound as exciting as you think they could or should?  You know your clients love what you do, and they are quite enthusiastic about your work, but when you ask them to write up a testimonial, it often comes out sounding lukewarm at best. And you know that sometimes "Damning with
Are you networking as a strategy to grow your business?  Is you focus on constantly looking for more prospects?  If you're wearing yourself out attending scores of networking events and still have very little to show for it.   It's time to try something else.   A good way to get started is by learning from your mistakes...   How many of these five
It's been said that "Relationships make the world go round". As business owners, relationships are at the core of our business  and our abillity to develop strong relationships is key to our success.  That includes relationships with our customers and clients, with our suppliers, our referral partners and all those people we network with year in and year out.  
One of my favorite sayings is "Luck is what happens when preparation meets opportunity."  Since it's St. Patrick's Day today, I wish that quote had been by someone Irish, but it's in fact by Seneca, a Roman philosopher who lived in the first century AD. But since everyone can be Irish for a day today, why not make Seneca a temporary honorary Irishman too. So let's
Would you like to generate more referrals for BOTH someone else and yourself?    Well, a very effective strategy is to start giving more testimonials. Yes, it's surprising how something so simple and easy can have such an enormous impact on referrals.    Webster's defines testimonials as: "a statement testifying to benefits received". Or more
Leaping Lizards!   February 29th is Leap Day!   A once-in-every-four-years opportunity!  You get a whole extra day!   A whole extra 24 hours.  How are you going to use that bonus time? I have a suggestion... Use your leap day and take steps to take a big LEAP forward with your business.  Wasn't that in your plans for 2012?  You can make it
Is your networking... NOT working?  Are you attending plenty of events, both social and the typical business events, but just don't seem to get much of a response or make solid contacts - you know, those connections that lead to referrals & prospects showing interest in what you do?   Chances are the trouble lies in how you're answering the typical "What do you do?
Happy Valentine's Day!! Today's the day to give treats to your loved ones (and even yourself!). It's also the perfect time to acknowledge other people you appreciate, for example your suppliers, clients and prospects too. And so, I have cooked up something special for you... First, your Valentine's gift! In business, we don't generally say the "L" (love) word. But
Do you ever wish you could make networking pay off more quickly? You know that you're not supposed to be too fixated on your bottom line when it comes to networking. Instead, you're supposed to be helpful and focused on making connections.   Here's a secret - you can be helpful AND still improve your bottomline at the same time. It's a matter of giving back, and building